Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. It is a set of practices designed to improve the appearance and positioning of web pages in organic search results.

SEO involves optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. This can help you attract more visitors to your site and ultimately increase business.

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